Once Upon a Time, A Cold One Was Waiting …

Photo by Tucson photographer Martha Lochert

This must bring back some memories for some older folks.

A-1 beer was a product of the Arizona Brewing company from 1933, when brothers Martin & Herman Fenster founded the company, until it was bought out in 1964.

They used the eagle in their logo from 1942 until 1958 when Anheuser-Busch forced them to remove it, claiming it was too similar to their own. So the fact that this sign includes the eagle makes it between fifty-seven and seventy-three years old. Not only has it survived this long, but at night, the neon still glows!

A really interesting history of the company can be found at
http://www.a-1beerprints.com/HTML/A1%20Brewing%20Company.html for beer lovers, trivia buffs and those interested in simpler times.

Photo registered at U.S. Library of Congress. Copyright Martha Lochert. Any use requires licensing from Martha Lochert.



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